BRAND GUIDELINES CASES
Epiphany RBC & Health Engineers
Across both projects, I created clear and scalable brand guideline systems. Whether structuring existing assets or building from strategy, ensuring teams can consistently apply and evolve the brand over time.
From fragmentation to scalable brand systems
Whether working with incomplete assets or building from strategy, I transformed complexity into clear, usable guidelines that enable teams to apply and evolve the brand with confidence.
EXPERIENCES
Brand guidelines & systems
Redefining brand rules
Scalable assets
Design consistency
Cross-team enablement
PPT template design
Illustrator: brand design
Figma & Canva
PROJECTS THAT FEATURE BRAND GUIDELINES
Brand guidelines
PowerPoint system design
Cross-team usability
Brand identity design
Guidelines system
Strategy-led approach
Health Engineers
Epiphany RBC
Epiphany RBC
I brought structure to fragmented brand assets by creating clear guidelines and a practical presentation system that teams can easily use and extend
From fragmented assets to a scalable brand system
Starting from an existing logo and scattered presentation materials, I developed a structured brand guideline that brought clarity and consistency across the organization.
I also designed flexible PowerPoint components for consultants and defined clear rules, making it easy for teams to maintain and evolve the brand.
From structuring existing brands to building new ones
I develop brand guidelines in two key scenarios: bringing clarity to fragmented brand assets or creating a complete system from strategy.
In both cases, the goal is the same: designing frameworks that are clear, usable, and scalable across teams and over time.
Health Engineers
I developed a complete brand identity and guideline system, translating strategy into a clear, scalable foundation for future design work
Building a brand System from strategy to scalable guidelines
From initial strategy workshops to final execution, I developed a complete brand identity and accompanying guidelines designed for long-term use.
The system provides clear direction while remaining flexible, enabling future designers to confidently create new materials within a consistent framework.
