MARKETING & SALES MATERIAL FOR

Benny’s Boardroom for Belroy & others

I contributed to optimising the sales funnel through targeted marketing assets, including email campaigns, sales pages, and lead materials. This sharpened my focus on clarity, conversion, and user engagement.

Optimising sales funnels through design and content

I supported the evolution of a marketing funnel by designing high-performing assets: from newsletters to sales pages, focused on improving engagement and conversion.

EXPERIENCES

Sales funnels
Email marketing
Lead generation
Sales pages

PDF design
Conversion focus
Campaign assets
Cross-team collaboration

Designing email campaigns that drive engagement

I created newsletter designs featuring curated brands, focusing on clear structure and visual hierarchy to increase readability and click-through

Imagery mimic the e-commerce look to trigger action

Keeping products relevant and updated to spark curiosity

Redefining lead materials through format and design

I challenged standard formats by introducing landscape PDFs, improving readability, and setting a more engaging direction for lead generation materials.

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