O’Neill, Filling Pieces, Martin Garrix & others
E-COMMERCE DESIGN CASES
A collection of e-commerce & web design projects, optimised mostly for the Shopify platform, while working at the Delft-based company in the Netherlands.
Established Shopify foundations, built to last
At a Delft-based company, I was the sole in-house designer, collaborating with developers and clients to build multiple Shopify stores. This experience strengthened my ability to translate business needs into scalable, user-focused e-commerce design.
EXPERIENCES
E-commerce design
Shopify-hosted websites
Conversion-based design
UX/UI
Responsive design
Collaboration with clients
Sketch / Figma
Developer-ready files
MAIN E-COMMERCE WORK
O’Neill
Martin Garrix
Filling Pieces
First EU website
Maintenance of brand
Shopify best practices
First e-commerce presence
Client collaboration
Shopify foundation
Migration to Shopify platform
Setting the foundation
B2B + B2C design
O’Neill
Application of best e-commerce UX practices for their first European website hosted on Shopify
O’Neill’s first European presence, established on Shopify
As part of the first European Shopify build, I helped maintain brand consistency while implementing scalable e-commerce best practices that continue to support the platform today.
Quick “Add to cart” pop up window with available sizes
Martin Garrix
A famous Dutch DJ was in need for simple yet impactful e-commerce presence
Launching the first e-commerce experience for Martin Garrix
Working closely with the client, I translated a global yet Dutch-based brand into its first Shopify store. I laid out a simple and flexible foundation that allows for evolution while retaining its core structure.
Subtle grey background adds to clean, yet urban look
Filling Pieces
Amsterdam-based luxury streetwear migrated to Shopify, bringing both B2B & B2C challenges
Migrating Filling Pieces to a scalable Shopify foundation
I supported the transition to Shopify by preserving brand identity while establishing a structured e-commerce foundation that continues to underpin the current experience.
I contributed to both B2B and B2C solutions, creating a cohesive experience across wholesale and direct-to-consumer channels.
Enduring UX foundations that truly stand the test of time
While the visual layers have evolved over the years, the core UX structures I designed remain in use today, demonstrating their durability and scalability.
This longevity reflects a design approach focused on clarity, flexibility, and long-term performance rather than short-lived trends.
& others
Selection of the various e-commerce work, across the years.
From concept designs to live (mostly) Shopify-based websites.
WORK MENTIONED BELOW
I AM Caps
Routine
Markova rakija
Shiwi
I AM Caps
Website design following the colourful branding of the Dutch coffee-alternative brand
Desktop and Mobile Product Detail Page featuring different tastes, following the packaging colour and style.
Routine
Packaging & e-commerce design for the Canadian probiotic
Combining the salespage with the e-commerce best practices. Packaging design emphasised a pharmaceutical, yet approachable & warm feel.
Marko’s rakia
Web design concept for the Serbian alcoholic beverage: rakia
Desktop Homepage with a slider that features different flavours of rakia and a quick add to cart button. One can also click on the details, which leads to different product pages.
Shiwi
E-commerce design for the Dutch swimwear brand
Desktop Homepage with a Desktop Product Detail Page featuring a “Notify me” button placed on the “Add to cart”. Upselling preview is placed underneath to boost the sales.